Friday, October 12, 2007

colours.

Colours

Colour, without us realizing it, can have a profound effect on how we feel both mentally and physically .Here are some emotional associations that humans tend to have with certain colours.

Blue represents peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression.
Blue can "slow the pulse rate, lower body temperature, and reduce appetite." Blue is considered a business colour because it reflects reliability.
In China, blue is associated with immortality.
In Colombia, blue is associated with soap.
For Hindus blue is the colour of Krishna.
For the Jews, blue symbolizes holiness.
In the Middle East blue is a protective colour.
Blue is often considered to be the safest global colour.

Black is the absence of light and therefore, of colour.
It represents power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, good technical colour, mourning and death.
In speech we say "Don't let a black cat cross your path", "Black Market" or "Black Monday".

Green, one of most-often cited favorite colours. It represents nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
"Its cool quality soothes, calms, and has great healing powers." It is often worn in operating rooms by surgeons.
In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging.
In France studies have indicated green is not a good colour choice for packaging either.
In India green is the colour of Islam.
In Ireland green has religious significance (Catholic).
In some tropical countries green is associated with danger.

Orange is a combination of yellow and red. Orange is considered a warm colour like red, but to a lesser extent; orange expresses energy. It has luminous qualities and has been used for attention-getting purposes, such as on caution signs.
Orange brings up memories of fall leaves, pumpkins and Halloween. It symbolizes balance, warmth, enthusiasm, vibrancies, flamboyancy, and is demanding of attention.
In Ireland orange has religious significance (Protestant).

Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, and mourning. Purple is considered an exotic colour.
Purple dye was made from the mucous gland of a snail. It required thousands of snails to yield 1 gram of dye causing it to be a color only nobles could afford. Today purple is a trendy colour targeting creative types.

Red is the colour that we pay the most attention to. It is the warmest and most energetic colour in the spectrum.
We associate red with love, valentines, danger, desire, speed, strength, violence, anger, emergency exit signs, stop signs and blood.
Red can evoke a fight-or-flight response, raise blood pressure and make the heart beat faster.
Red would not be the colour of choice for psychiatric wards, prisons or a hospital.
In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings.
In India red is the colour of purity (used in wedding outfits).

White is what we see when all colours come together in perfect balance.
It represents reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, and marriage.
We use white in figures of speech like "pure as the driven snow" or "a white lie." We associate white with the good guy in old western movies. In Japan, white carnations signify death.
In eastern cultures white symbolizes coldness and sterility.

Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirituality and inspiration.
The yellow rose is a symbol of friendship, less passionate or threatening than red ones.

In Asia, yellow is sacred, and imperial.


* i did this for my first term oral*

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